Sustainability Report:
100% Organic Cotton
Made in India
By Thinking Mu
Made in India
By Thinking Mu
Planet
Best environmental practices
6.72 points
ADVANCED
768 liters H2O deprived
56% of liters saved*
14.00 kg CO2 eq emitted
33% of kg CO2 eq saved*
12.80 g PO43- eq emitted
22% g PO43- eq saved*
1.07 kg of waste generated
*thanks to the best practices implemented
People
Best social & ethical practices
8.75 points
HONORS
77 estimated people behind
with safe work & better livelihoods
+68 estimated processes from design to sale
in a product ethically traded
Transparency
Best traceability practices
9.38 points
HONORS
Price declared
brand communicates its price margins
10.073 estimated km behind
committed to sustainability
GUARANTEES declared
for environmental and ethical efficiency
5% raw material
4% material
4% manufacture
25% transport
Includes transport and duties
*62% gross margins
Circularity
Best closed loop practices
9 points
HONORS
50 liters of water wasted in a wash.
Reduce water. Don’t overwash
Wash at 20 degrees.
Reduce and make your clothes last longer
DIY and reuse your clothes
Repair and fix. Don’t discard
FIND your local recycle container
Recycle. Convert items into new materials